Senior Product Marketing Manager, Handshake AI

About Handshake

Handshake was founded on a simple belief that everyone deserves a path to a great career, regardless of where they went to school or who they know. Today, we power 25 million job seekers, 1 million+ employers, and 1,600 educational institutions.

In 2025, we started Handshake AI and built the fastest-growing AI data business in history. We work directly with frontier AI lab researchers to create evaluations, publish benchmarks, and push the boundary of data. We've grown from $0 to ~$1B run rate and pay ~$60M to over 30K individuals every month. Now, we are bringing the same capabilities to grow the Enterprise business.

Why join Handshake now:

Shape how every career evolves in the AI economy, at global scale, with impact your friends, family and peers can see and feel

Partner hand-in-hand with world-class AI labs, Fortune 500 partners and the world's top educational institutions

Work together with engineers, scientists, operators, and more from Palantir, Meta, Scale AI, and former YC founders

Build a massive, fast-growing business with billions in revenue

About Handshake AI

Human data is the core infrastructure to AI advancement. Frontier AI labs currently improve model capabilities with various data-intensive post-training techniques. We believe that data spend for AI training will increase by 3-5x in the next few years and continue for much longer as models take on new domains. Handshake AI supports all of the frontier AI labs, working on their most complex data at the largest scale.

We're now bringing that same rigor to the enterprise. Handshake AI moves enterprise agents from pilot to production, in a repeatable way, through quality infrastructure such as evals and rubrics, simulations, safety and security testing, and model optimization that encodes an organization's own expertise into durable, sovereign IP the customer owns, at the optimal cost. We work with Fortune 500 leaders to close the gap between AI pilots and production-grade deployment.

About The Role

You'll be the end-to-end product marketing owner for Handshake AI's frontier lab business, the connective tissue between research, product, sales, and the market. You'll translate deep technical work into positioning that lands with researchers and lab leadership, then arm sales with everything they need to close and grow those relationships. This is a build-from-scratch seat: you'll set the GTM playbook for a business growing faster than almost anything in AI.

Positioning & Strategy: Build end-to-end positioning, messaging, and competitive strategy for Handshake AI's frontier lab business, keeping it unified with Handshake's broader career-network story rather than siloed as a separate business.

Research Translation: Partner with the HAI research team to turn technical research outputs into market-ready content, building Handshake AI's credibility with researchers and the broader AI community.

Content & Website: Build the lab-facing content engine, including one-pagers, conference materials, and a Handshake AI website that is ready to be built out from scratch.

Data Catalog: Create and maintain a data gallery, a clear menu of the data types Handshake AI offers, so researchers can see at a glance what is possible.

White-Space Discovery: Spot where Handshake's expert human data can add the most value to lab research, and turn those insights into positioning and content.

Sales Ownership: Serve as the primary PMM point of contact and decision-maker for how Handshake AI shows up in lab-facing conversations — value props, proof points, pricing/packaging narratives, and objection handling.

Sales Enablement Materials: Build and maintain the playbooks, talk tracks, competitive one-pagers, and pitch assets the field runs on, iterating based on direct feedback from Sales.

GTM Strategy: Partner with HAI Product and Sales leadership to shape long-term product and GTM strategy — synthesizing customer, competitive, and market insight into clear executive recommendations — and codify the frameworks, launch templates, and messaging systems the broader team reuses.

Event & Field Marketing: Partner with the field marketing team to translate HAI positioning into compelling in-person and virtual experiences, owning messaging for executive dinners, field events, and conference activations.

You'll also help stand up Handshake AI's newer Enterprise AI business, co-owning product marketing with a fellow AI product marketer:

Content & Thought Leadership: Create content and thought leadership pieces for external awareness, and figure out how to promote them across the website, social, and other channels.

Sales Enablement: Build the assets sales needs to sell Enterprise AI into Fortune 500 accounts such as competitive battlecards (backed by ongoing competitive analysis), pitch decks, use case examples, and other collateral.

Use Case Prioritization: Prioritize which enterprise use cases and industries to go after, in partnership with a teammate who also works on industry use cases, based on market and customer insight.

Event Marketing: Collaborate with the field marketing team (which has dedicated enterprise reps) on which enterprise-specific events to attend and how Handshake AI shows up there.

You Have

6+ years of experience in product marketing, content marketing, or a related B2B marketing discipline

Strong foundation in positioning, messaging, and content creation, including website and social

A track record of 0-to-1 program building — comfortable with ambiguity, working independently without a perfect brief, wearing multiple hats, prioritizing, and scaling based on data

Ability to influence at all levels, including executives

Strong project management skills, with experience coordinating complex, multi-stakeholder launches

Experience building sales enablement materials, including competitive positioning and technical demo content

Bonus points:

Experience in the human data or AI training data field

AI/ML background or technical fluency, including experience partnering directly with researchers, scientists, or other technical stakeholders

Experience marketing to enterprise B2B buyers — ideally in AI/ML infrastructure, data, or a related technical category, with exposure to Fortune 500 sales cycles

Experience in demand generation, growth, partner marketing, or full-funnel marketing at a startup

We Offer

Handshake delivers benefits that help you feel supported and thrive at work and in life. The below benefits are for full-time US employees.

🎯 Ownership: Equity in a fast-growing company

💰 Financial Wellness: 401(k) match, competitive compensation, financial coaching

🍼 Family Support: Paid parental leave, fertility benefits, parental coaching

💝 Wellbeing: Medical, dental, and vision, mental health support, $500 wellness stipend

📚 Growth: $2,000 learning stipend, ongoing development

💻 Remote & Office: Internet, commuting, and free lunch/gym in our SF office

🏝 Time Off: Flexible PTO, 15 holidays + 2 flex days

🤝 Connection: Team outings & referral bonuses

Explore our mission, values, and comprehensive US benefits at joinhandshake.com/careers.